I’m Zita - the photographer behind PureCapture Media, a creative studio specialising in product photography for skincare, haircare & lifestyle brands.

In an era when AI-generated visuals flood our feeds, I believe brands need something different: genuine, authentic imagery that people can trust and connect with. That’s where I come in - capturing products with mood, story, and brand values at the core. (Hence the name, PureCapture 🌱)

My path here has been anything but straight. After years in the corporate world, I moved to the Netherlands in 2013 and made a bold switch into makeup artistry for photography. Working alongside talented photographers shaped my eye for detail and storytelling. Today, that mix of structure + artistry defines how I approach every project.

Now I bring that same eye into product photography - creating visuals that feel tactile, honest, and memorable, for brands who value authenticity.

The result? Photography that doesn’t just show your product, but tells a story your customers can believe in - helping your brand stand out in a sea of sameness.Because authenticity never goes out of style.

Let’s create content that not only looks beautiful but aligns seamlessly with your brand strategy.

Curious how it works? [Start here] →