Hi, welcome in my studio!

I’m Zita — founder and creative lead behind PureCapture Media, a creative studio specialising in product photography for skincare, haircare, and lifestyle brands.

I work with brands that want to build trust, command higher prices, and outshine their competition through authentic, story-driven imagery. Every frame I create is rooted in mood, story, and brand values.

My path here has been anything but linear. After years in the corporate world, I moved to the Netherlands in 2013 and made a bold switch into makeup artistry for photography. Collaborating closely with editorial photographers sharpened my eye for light, texture, and visual storytelling.
Today, that blend of structure and artistry defines how I approach every project.

The result? Photography that doesn’t just show your product — it tells a story your audience can believe in. It’s how your brand stands out in a sea of sameness.

Whether you’re launching your first product or scaling your brand, this is your creative partner corner: strategic, intentional, campaign-ready imagery that grows with you.

Now, I bring that same eye to product photography — creating visuals that feel tactile, honest, and memorable for brands who value authenticity.

Let’s create content that not only looks beautiful but aligns seamlessly with your brand strategy.

Curious how it works? [Start here] →