product photography studio
.advertising.
.social media.
.e-commerce.
product photography studio .advertising. .social media. .e-commerce.
Hi!
Welcome to my studio.
I'm Zita — photographer and creative mind behind PureCapture Media, specialising in product photography for skincare, haircare, fragrance and beauty brands.
Before this, I spent years as a MUAH — working next to photographers, artists, other creatives — studying lighting setups, styling & editing long before I picked up the camera myself.
Originally from Budapest, I moved to the Netherlands over 13 years ago. I studied marketing psychology and spent more than a decade in the corporate world before changing direction into editorial beauty — and a few years later, that passion grew into PureCapture Media.
PureCapture is small on purpose. One photographer and one continuous production line from first concept to final retouch — nothing passed to a second team, a house style, or a department. What that buys you isn't just attention. It's consistency of taste: the eye that imagined the shot is the same eye adjusting the light and grading the colour.
Every project starts the same way — understanding your brand before I ever pick up a camera. From there, the work is built to hold up wherever it needs to live: your homepage, your product pages, your ads, your feed. Full attention, start to finish.
Based in Hoofddorp, The Netherlands - serving globally
Visuals that do
the work for you.
From a single product launch to a full content library.
Built to perform on socials, PDPs, paid ads, and editorial placements.
- What the studio doesthe campaign hero
the texture macro
Macro photography of creams, serums, oils and formulas — the kind that makes someone understand what a product feels like before they've touched it.
Hero imagery for new product launches, seasonal campaigns, homepages and brand storytelling.
the content bank
the clean e-com variant
A balanced mix of hero shots, commercial stills, and social-ready visuals — delivered as a cohesive system your brand can use across every platform, month after month.
Clean, accurate, consistent packshots for PDPs and retail listings. Technically precise, visually considered. Not an afterthought.
- For growing brandsNeed a steady flow of imagery?
Let's talk retainers.
Quarterly arrangements for brands that can't afford gaps in their content. Consistent visual quality, predictable timelines, priority scheduling. From launch day to everyday — covered.
- how it worksWe will start with a creative brief and a discovery call to understand your brand, your goals, and your vision for the shoot.
01 the brief & discovery call
Once we aligned on every detail, I'll come back with a creative concept — incl. reference imagery, syling approach, and your quote — laid out in a proposal. You know exactly what we're making before you've committed to anything. Once the proposal is signed and the 50% deposit is paid, your project is locked in, and shoot preparation begins on my end.
Ps. please make sure sending your products to me as soon as possible.
02 proposal
The shoot will take place in my studio.
Following the shoot-day a pre-selected galery of the best images is shared with you for your review. If you like what you see, I will handle the editing and retouching to make sure your product looks their absolute best.
03 the shoot
Your final gallery arrives in agreed formats — campaign, social, PDP — optimised for web, ready to use.
Additional scope is always welcome; we align before proceeding.
04 delivery
— Concept, styling, light, shoot, retouch —