creative studio for modern beauty brands

creative studio for modern beauty brands

  • Close-up of golden hyaluronic glow fluid dripping from pump of Pem Delian Golden Up hydrating booster bottle
  • Pem Delian Lip Lock Créme Brulée lip sleeping mask jar styled with crème brûlée macarons.
  • Pem Delian Age Expert peptide serum bottle held upside down, showing gold cap and label detail.
  • Close-up of sunscreen dollop on tube with ginkgo leaves, minimal beige set
  • Milky sunscreen texture pouring into a beige tube on nude background
  • A perfume bottle labeled '& other Stories Blank Pages' is placed on a plain surface. Several pieces of white coral are arranged around the bottle on a light background with a gentle shadow.
  • Product photography - Three different types of skincare swatches with varying textures and colours on a beige surface.
  • A bottle of Nomad Routines Botox-Like Peptide Serum with a pump top, placed on a circular clear surface, with two drops of pink serum and a light pink flower petal beside it.
  • Three skincare products from Nomad Routines arranged on minimalist white and concrete blocks against a beige background, including a nourishing rich cream, an all-in-one facial oil, and a botox-like peptide serum.
  • A bottle of Alpha-H Golden Haze Face Oil with a dropper above a black volcanic rock.
  • A hand holding a crumpled tube of Le Labo Emryolisse Le Creme Concentrée against a beige background.
  • Product photography - A tube of Nuxe Paris Crème Prodigieuse Boost 5-in-1 multi-perfection smoothing primer with white satin ribbon wrapped around it, placed against a light blue background.
  • A clear spray bottle labeled Madagascar Centella Hyalu-Cica Cloudy Mist with water droplets on the outside.
  • Product photography - A cylindrical bottle of Mante's The Soothing Serum with a white cap, lying on a wet, textured surface.
  • Product photography - Skincare products from ALPHA H including a large box, a tube of moisturizer, and a tube of foaming cleanser on a white surface with a plain background.
  • Close-up of Pem Delian Glass Skin Ginseng & Centella toner dripping from a dropper.
  • Clear anti-aging peptide serum dripping from Pem Delian Age Expert dropper into the bottle.
  • Pem Delian Age Expert peptide serum bottle with gold cap and soft shadow on beige background.
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Hi!

Welcome to my studio.

I'm Zita — photographer and creative mind behind PureCapture Media, specialising in product photography for skincare, haircare, fragrance and beauty brands.

Before this, I spent years as a MUAH — working next to photographers, artists, other creatives — studying lighting setups, styling & editing long before I picked up the camera myself.

Originally from Budapest, I moved to the Netherlands over 13 years ago. I studied marketing psychology and spent more than a decade in the corporate world before changing direction into editorial beauty — and a few years later, that passion grew into PureCapture Media.

Every project starts the same way — understanding your brand before I ever pick up a camera. From there, the work is built to hold up wherever it needs to live: your homepage, your product pages, your ads, your feed.

Haarlem, The Netherlands - available globally

how it works
Get a quote

Visuals that do
the work for you.

From a single product launch to a full content library. Built to perform on PDPs, paid ads, and editorial placements.

view gallery 
 - What the studio does

the editorial hero

the texture macro

Macro photography of creams, serums, oils and formulas — the kind that makes someone understand what a product feels like before they've touched it.

Hero imagery for new product launches, seasonal campaigns, homepages and brand storytelling.

the mood frame

the utility variant

A balanced mix of hero shots, commercial stills, and social-ready visuals — delivered as a cohesive system your brand can use across every platform, month after month.

Clean, accurate, consistent packshots for PDPs and retail listings. Technically precise, visually considered. Not an afterthought.

Take a look 
 - For growing brands

Need a steady flow
of imagery?

Let's talk retainers.

Quarterly arrangements for brands that can't afford gaps in their content. Consistent visual quality, predictable timelines, priority scheduling. From launch day to everyday — covered.

Get in touch 
 - how it works

You fill in the new client questionnaire. It covers brand, product, visual references, and what you actually need. We jump on a discovery call to discuss all the details.

01 The brief

Within a business week, I'll come back with a creative concept — reference imagery, lighting approach, styling logic, and your investment — laid out in a proposal. You know exactly what we're making before you've committed to anything. Once the proposal is signed and the 50% deposit is paid, your project is locked in, and shoot preparation begins.

02 Visual Direction & booking your shoot

Once direction is approved, shoot and post-production begin. Feedback is shared in 1–2 rounds. Projects typically run 4–5 weeks from approving concept to final delivery. (Depending on the scope, it can take less or more time.)

03 Production

Final assets arrive in agreed formats — campaign, social, PDP — ready to use. Additional scope is always welcome; we align before proceeding.

04 Delivery

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